RFID Journal Highlights Identiv's "Trust Your World" Campaign and Focuses on the HealthID Customer

By Claire Swedberg

With a focus on growth, global security technology company Identiv has secured a $20 million loan to retire debt and create liquidity of funds for its anticipated acceleration in delivering what it calls "trust for everyday items," in the form of EPC Gen 2 ultrahigh-frequency (UHF) and high-frequency (HF) Near Field Communication (NFC) RFID technology production. The firm has launched a new marketing campaign known as "Trust Your World" (Identiv asserts that trust is fundamental to identity), featuring its Identiv Trust Services (ITS) platform of solutions, including passive UHF and HF RFID tags for use in personnel, consumer and asset identity-management systems across a broad spectrum of industries, such as retail, logistics and health care.

Since it was founded in 2007, the company has obtained 120 global patents on its technology, including those related to transponders and software, according to Louis Modell, Identiv's VP of sales in the Americas. Identiv manufactures a broad range of passive RFID tags and readers in a variety of form factors, including cards, keyfobs, labels and stickers. While the company previously marketed only RFID hardware, Identiv's ITS platform consists of complete solutions with software to collect and analyze read data.

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